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Friday, June 7, 2013

"Like" button which Facebook may 'dislike' !!!!

In a recent Advt, the girl would comment on ‘immediate updates’ and being on line 24 hours….. and would state that the boy has ‘put like’ on her photo and not sure whether he is good and he really likes her ??????

There are many who spend hours on ‘Facebook’ updating their status and posting their photos and other things online.  They expect them to be ‘liked’.  Some share photos of God, famous politicians, sportspersons; while some post their photos alongside famous people, while some simply share the photos that they consider good ~ all expect to be liked on Facebook. 

Facebook is all about sharing and being connected with friends and known persons….. and there is an easy facility to tell that your friends that you indeed ‘like’ what they put up with one easy click… - it is the Like button that appears on every post.. text / photo / video or otherwise..  -  one can add a comment on friends' content,  click "Like" button  to tell your friends exactly that: "I like this." A like button, like option or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that he/she likes, enjoys or supports certain content. Some websites also include a dislike button, so the user can either vote in favour, against or neutrally. While in FB and in some others, you can also say that is profane or needs to be banned.

Some get enamoured by the ‘likes’ and comments that they receive – though many of them could be standard ones stating ‘congrats’; ‘awesome’; great going and many other net lingo.  Though it is far away from the days of personalized handwritten letters, it is a nice way to feel being acknowledged and of being in the midst of things.

There is news that Facebook sued over 'like' button; reports state that the widow of a Dutch programmer is seeking damages from Facebook over its use of patented technology.  Facebook is being sued by a patent-holding company acting on behalf of a dead Dutch programmer called Joannes Jozef Everardus van Der Meer. Rembrandt Social Media said Facebook's success was based, in part, on using two of Mr Van Der Meer's patents without permission.

Facebook said it had no comment to make on the lawsuit or its claims. Newspaper reports suggest that a lawsuit has been filed in a federal court in Virginia by Rembrandt Social Media. Rembrandt now owns patents for technologies Mr Van Der Meer used to build a fledgling social network, called Surfbook, before his death in 2004. Mr Van Der Meer was granted the patents in 1998, five years before Facebook first appeared. Surfbook was a social diary that let people share information with friends and family and approve some data using a "like" button, according to legal papers filed by Fish and Richardson.

Facebook for sure would not be liking the ‘Like’ button row….

With regards – S. Sampathkumar
11th Feb 2013.


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