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Monday, February 11, 2013

glitzy ways of Cine World ... Grammy awards and the flop films

The glitzy entertainment World naturally attracts more ! – the 55th Grammy Awards have kicked off with Taylor Swift singing her hit We Are Never Ever Getting Back Together. The 23-year-old star was joined by performers on stilts, the White Rabbit and human puppets for the Alice in Wonderland-themed performance.

Grammy Award (originally Gramophone Award) is an accolade by the National Academy of Recording Arts and Sciences of the United States to recognize outstanding achievement in the music industry. The annual presentation ceremony features performances by prominent artists, and some of the awards of more popular interest are presented in a widely viewed televised ceremony. The first Grammy Awards ceremony was held on May 4, 1959, and it was set up to honor musical accomplishments by performers for the year 1958.

Adele was the first winner at the main Grammy event, picking up the prize for best pop solo performance for her live version of Set Fire to the Rain. The British singer paid tribute to her fellow all-female nominees, among them Rihanna and Katy Perry, saying "we work so hard and make it look so easy". Winners announced ahead of the main ceremony included the late Indian sitar player Ravi Shankar, whose award for best world music album was collected by his daughter Anoushka.

Back at home, there was so much about the Kamal film ‘Viswaroopam’ ~ the actor threatened moving out to a secular place and then spoke how much of debt he has accumulated. Now comes the news of the box office debacle of another – that of the director Mani Ratnam who was once acclaimed as the best mind to have arrived at the Indian cinema scene. His latest release Kadal has landed him in trouble. The distributors of the movie, who bought the rights at hefty rates, have suffered huge losses and want the director to compensate them. Kadal, a love story set in the backdrop of the sea and lives of fisherfolk, was among the biggest flops of the director. With distributors marching to his house asking for their money, the police has now given protection to the director.

According to Times of India, one of the distributors, who bought the film at Rs 14 crore for a particular area could collect only Rs 2.5 crore. The distributors claimed that they could have absorbed up to 30 percent of the losses, but not this much. It is reported that after the disaster, Mani will have to either pay back or adjust it against a future film that he would need to make soonest. And it needs to be a hit too.

Does not sound any sense to people like us…. Yes people have incurred losses – but what is this industry ? is it any form of industry at all ~ rightly called ‘dream industry’ by my favourite Sujatha. Everyone think that they possess the magical formula to success, astronomical rates are paid to actors and others…. Eventually, you get to see what had been told and retold hundreds of times; a rare one runs for a while making everyone talk volumes of how hard they toiled and how intelligent they were in judging the mood of the people ~ by the same yardstick, should not they take the blame too… every one else will blame the masses for not understanding or not capable of understanding their stuff !!

When crores are made, do they pay taxes ! but the same people congregate together to claim tax exemptions and exemption from service tax and more… It is the process of trying to multiply money and profit or loss, the ones involved have to face without making so much of fuss.

With regards – S. Sampathkumar.

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