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Wednesday, April 18, 2012

No kolaveri attraction to Dhanush film "3"

Have you heard of John Doe  - and that is being Masculine  - "Jane Doe" or "Jane Roe" for females  !!!!

What is Success.  By definition, it is the favorable or prosperous termination of attempts or endeavors.  The  attainment of wealth, position, honors, or the like.  Perhaps it about achieving a goal.  – certainly a relative term and good only when the goal is a worthy one.  In tinseldom, the success or glory is not necessarily the running of film for 100 days or more.  Irrespective of the success of the film, its participants might bask in glory is what occurs many a times !!  

Tamil film ‘3’  - with claim to viral fame with its release of ‘why this kolaveri di’ song on Internet was relased recently.  Read that  “3”  is a romantic film with claims to be a thriller, directed by debutant  Aishwarya Dhanush, stars – Dhanush and Shruti Haasan.  Soundtrack and background score  composed by debutante music director Anirudh Ravichander  in Tamil with dubbed version in Telugu.    The film’s producers  R K Productions Private Limited  filed a civil suit in the Madras High Court, to prevent copyright infringement, and have been granted an interim injunction, directing ISPs  including MTNL, Bharti Airtel,  Aircel Cellular, Hathway Cable and Datacom, Vodafone India,Idea Cellular,  Reliance Communications and TATA Teleservices, from infringing copyright of the Producer in the film by communicating or duplicating or downloading and uploading it in any manner without a proper licence, reports PTI

The interim order makes ISPs who’re just intermediaries responsible for preventing piracy, but also for infringement of copyright on content and would that imply preventing uploads on sites like You Tube through ISP.  So, what once guaranteed success with millions of view in You Tube, is now sought to be prevented to ensure that they make money.  

The making of song ‘why this kolaveri di’ was initially stated to have been leaked on internet – this song became most searched on You Tube attracting more than 20 million views with a month.  The film hit the screen recently after unprecedented hype, clever marketing techniques and claimed to be a huge  blockbuster success at the initial stage.  In a place where things are mostly hearsay – the budget of the movie is stated to be in the range of 22 Crores.

Today TOI reports that the movie which was expected to his bull’s ye at box office has bounced.   The report has it that     “The movie began with a noon show, which ran full. The  next show saw a 50% drop in the number of tickets sold. And the show after that saw another 40% drop,” says an exhibitor, adding that the movie is running to empty halls across the state. While Dhanush has gone on record stating that his wife’s movie has suffered no losses, distributors from Tamil Nadu, Karnataka and Andhra Pradesh are claiming otherwise.

Arul Pathy TA, president of the Tamil Nadu Film Distributors Association, says distributors have complained to him of the “heavy losses” they have incurred on buying distribution rights of the movie. “The filmmakers managed to generate a lot of hype with the song ‘Kolaveri Di’ but the movie has not lived up to the mark,” he says.      Telugu film producer and distributor Natti Kumar, who spent Rs 6 crore on the Telugu distribution rights for the movie ( 4.35 crore on the royalty and the rest on publicity and promotion material), says he has only recovered 1.70 crore.     According to reports, distributors have lost 20 crore in Tamil Nadu, while they suffered a Rs 2 crore loss in Karnataka. “We have approached Dhanush and his father-in-law Rajinikanth for compensation but so far we have not received any money though they have promised to help,” says Kumar. Meanwhile, Rajnikanth’s office issued a statement that the superstar is not connected with the revenue generation of the film and that the actor will not reimburse the distributors for any losses.

It is a World where Success is never guaranteed and ‘the dream factory’ many a times turns out to be soap bubbles.  Yet another one bites the dust as the movie which was expected to rake in collection has failed many or so, is what is being stated now.  

 "John Doe" for males and "Jane Doe" or "Jane Roe" for females are used as placeholder names for a party whose true identity is unknown or must be withheld in a legal action, case, or discussion.A ‘John Doe’ order is basically a simple ex-parte interim injunction with the added benefit that the Plaintiff is given liberty to add to the array of parties, infringers who have been identified after the filing of the suit. These orders are an exception the general rule which requires the defendant to be identified prior to the filing of a law-suit. This order in ‘3’ issued by  the Madras High Court is the latest in a series of orders by High Courts across the country targeting ISPs in cases of copyright infringement of either music or movies.

With regards – S. Sampathkumar.

1 comment:

  1. Yes after all the hype the film blanked at the box - kodumudi venu