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Tuesday, August 11, 2015

From now on googling will show " new Alphabet " - Sundar Pichai becomes head of Google !

Can you connect these two photos [collaged] …. Creating a new subsidiary is known … but not so regular is creating a parent company, making the existing company smaller !!!

The noun ‘alphabet’ referred to  letters of a language in their customary order. It could also mean - any system of characters or signs with which a language is written.   It can refer to the ‘first elements; basic facts; simplest rudiments’ – it is also -  a system of writing, developed in the ancient Near East and transmitted from the northwest Semites to the Greeks, in which each symbol ideally represents one sound unit in the spoken language, and from which most alphabetical scripts are derived.

From today, perhaps, there is another popular reference – as you google, it will show this new ‘alphabet ’ – Google itself has become synonymous with search.  Google is an American multinational technology company specializing in Internet-related services and products. Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares but control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company in 1998. In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex.  Now, in August 2015, Google has announced plans to restructure under a new holding company called Alphabet Inc.

What is Alphabet? -  Alphabet is mostly a collection of companies. The largest of which, of course, is Google,  Google co-founder Larry Page said in a blog post.  “This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.”Google just announced a major overhaul of its corporate structure.   From the beginning of a search engine, Google is lot more now.  The Mountain View, California, company has created or acquired a number of other hugely popular internet products, including YouTube, Android, and Gmail. More recently, the company has begun pouring resources into projects like self-driving cars, anti-aging technology, and balloon-powered internet access.

As part of the change, the company that used to be called Google going to become a new holding company called Alphabet.  The new company, Alphabet, will preside over a collection of companies, the largest of which will be Google. Even the site’s new address also eschewed convention, https://abc.xyz/.  “As Sergey [Brin, co-founder] and I wrote in the original founders letter 11 years ago, ‘Google is not a conventional company. We do not intend to become one’,” wrote Page.

From holding part, shareholders will get one Alphabet share for every Google share they previously owned. The executives in charge of Alphabet will be the same execs in charge of Google today -- CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat, and chief counsel David Drummond.

A smaller company called Google,  is to be headed by CEO Sundar Pichai, that includes the company's core businesses. Those businesses: "search, ads, maps, apps, YouTube and Android and the related technical infrastructure."Other businesses, "such as Calico, Nest, and Fiber, as well as its investing arms, such as Google Ventures and Google Capital, and incubator projects, such as Google X," which "will be managed separately from the Google business."

Mr Sundar Pichai, an Indian,  has managed a number of Google products over the past decade. He was an early leader of Google Chrome, which was launched in 2008 and has become the world's most popular web browser. As Fortune put it, Chrome's success "became the engine that powered Pichai through one of the fastest corporate ascents in the technology industry."  Mr Sundarwas put in charge of Gmail and then Android, two other highly successful Google products. Last year he was put in charge of the majority of Google's products, including its search engine, a position that put him in line to succeed Page.  Reports suggest that Mr Sundar Pichai is almost universally liked within Google and has a knack for navigating Google's politics without ruffling too many feathers.

Page will be the CEO of Alphabet, and Brin will be its president.

With regards – S. Sampathkumar

11th Aug 2015.

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