Tuesday, March 6, 2012

20M followers on Twitter - Lady Gaga




Have you heard of ‘Larry’  - ‘Stefani Joanne Angelina Germanotta’ and their connection.  Quite often, one would wonder – what the yardstick of popularity is !! – one of the most often measured one is the following that one has !!!

Away from that, do you tweet ?  -  tweet is a text based post on the microblogging social networking site ‘Twitter’.  Tweets are restricted to 140 characters.  Twitter was  created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011,  generating over 300 million tweets and handling over 1.6 billion search queries per day.  Described as  "the SMS of the Internet." Twitter has got people addicted to it.  It is  based in San Francisco, with additional servers and offices in New York City.  It has had a bird logo ever since its inception and the bird has remained anonymous all along. 

On Monday, February 27, 2012, a tweet from an employee that works on the company's platform  discussed the evolution of the "Larry the Bird" logo with Twitter's creative director and it was revealed that it was named after Larry Bird of the NBA's Boston Celtics fame.

Stefani Joanne Angelina Germanotta is better known by her stage name Lady Gaga -  an American singer and songwriter. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007.  She has International following is too well known. 
 
She uses the social media to offer fan incentives around new releases and now she has become the first to have  20 million Twitter followers !!  The singer  tops the microblogging site's most popular list ahead of fellow pop stars Justin Bieber (18m), Katy Perry (15.7m) and Shakira (14.5m).  Her popularity is not restricted to twitter alone,  she has of some  48m fans on Facebook and more than 800,000 "circles" on Google+. Unlike some other stars, the best-selling singer has said she personally updates her account. Last month, she revealed she was preparing to launch her own social network, Little Monsters.  Her latest album, Born this Way, has sold about 8 million copies - thanks in part to a considerable social media marketing effort.

With regards – S. Sampathkumar.


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