"nothing like anything' - Micromax Canvas HD is the rage

Micromax Canvas HD becomes the rage

It would amaze one to think of the speed and frequency at which people change their mobiles… perhaps next to clothing, mobile phones are the hottest buys. It made its debut in 1991, but is well known only in the recent past.  With its catchline ‘nothing like anything’,  Indian market now readily knows ‘Micromax’ ~ with its massive TV ads on satellite cricket channels, the company has become a household name.  

The company’s web claims that Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics).  It is present across  14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.

Its recent launch ‘Micromax A116 Canvas HD’ has really become a rage in the market, though it was sold only ‘online’.  The specifications are : Smartphone with Quad-core 1.2 GHz Cortex-A7, PowerVR Series5XT GPU , 8 MP camera, dual-LED flash

156 grams weight

1 GB RAM

4 GB internal memory(2 GB usable)

Expandable upto 32GB

IPS LCD capacitive touchscreen, 16M colors

Screen Size    :        12.7 cms

OS Name       :        Jelly bean 4.1.2

Processor      :        1.2Ghz, Quad core

Connectivity Options :        3G , Bluetooth 4.0 , Wi-Fi , USB 2.0

It is all about Micromax, an Indian company located at Gurgaon, Haryana focusing  on the manufacturing of mobile telephones and LED Televisions.  Firstpost reports that the new item sold like hot cake selling over 9,000 units in 24 hours; all of them online !!

The Canvas HD which was launched exclusively online on Thursday has been Micromax’s one of the most awaited products this year.  The second lot of 300 units was also sold out within 15 minutes. Data from the company’s  online partner, Snapdeal.com showed that the first lot of the Canvas HD was sold out within 15 minutes of announcing sale on the midnight of 14 February. The second lot of 300 units was also sold out within 15 minutes of the sale at 9 am and the third lot of 1,200 phones was sold in 45 minutes with the beginning of the sale at noon on Thursday.  Sure the sale would have taken even those promoters by surprise.  

Will the same momentum sustain when it hits the retail market remains to be seen.  Priced at Rs 13,990/-  the Canvas HD is Micromax’s first quad core processor phone and launched sales only online. Micromax also launched the Bolt A35 on Valentine’s Day . It is its first phone in the Bolt category and comes with ‘Flash Transfer’. The Bolt category will include a new range of feature rich phones from Micromax whose flash transfer will enable users to share apps, games, photos, videos, songs and much more with just a swipe.

This phone has been tested and meets the Government of India exposure guidelines for cellular operation. The guidelines were developed by independent scientific organizations through the periodic and thorough evaluation of scientific studies. The limits include a substantial safety margin designed to ensure the safety of all persons, regardless of age and health. The exposure standard for mobile phones employs a unit of measurement known as SAR. "Specific Absorption Rate," or SAR, refers to the rate at which the body absorbs RF energy.

With regards – S. Sampathkumar.

16^th Feb 2013.