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Sunday, September 1, 2019

Tetrapak founder is no more !


I am not sure of timelines ! ~ but it was a paradigm shift from the days of Fanta, Campa and the like to Frooti, Appy beverages.. .. nothing elitist, but in terms of convenience and in maintaining its coolness.  A decade or so ago, Aavin, too started selling their masala buttermilk in packets too in addition to poly covers.

Swedish billionaire Hans Rausing, whose family rose to  become one of the richest in Britain, has died at the age of 93.Mr Rausing’s children said in a statement that the industrialist and entrepreneur died in his sleep at his home in Wadhurst Park on Friday, with his wife Marit at his side.The son of Ruben Rausing,  co-inherited the company from his father and held roles as chief executive and chairman. Mr Rausing hadmoved to an estate in Sussex to avoid Swedish taxes in 1982, creating a deer park and pursuing his interests in sporting and country life.

Known for his charitable pursuits, Mr Rausing was made an honorary Knight Commander of the Most Excellent Order of the British Empire (KBE) in 2006 for his philanthropic services.These included a donation of £2.5m to Cambridge University for a new maths centre in 1997, which Professor Stephen Hawking said he was “absolutely delighted” by.His family say the total value of their donations since 1998 have exceeded £1bn.

Modern technology allows liquids being sold in cold condition .. .. cold chain denotes the series of actions and equipment applied to maintain a product within a specified low-temperature range from harvest/production to consumption.  A cold chain is a temperature-controlled supply chain.  It is used to preserve and to extend and ensure the shelf life of products, such as fresh agricultural produce and more.  Cold chain logistics includes all of the means used to ensure a constant temperature for a product that is not heat stable, from the time it is manufactured until the time it is used.  Technology has so developed that ‘tetrapak’ packing provides this at a low cost, thus end consumer being supplied tetrapacked goods at reasonable low costs.  .. .. wait, all along, I thought ‘tetrapak’ is a method of packing or denoted a type of packing ! ~ no it is a brand, a Company.

Aseptic processing is a processing technique wherein commercially thermally sterilized liquid products (typically food or pharmaceutical) are packaged into previously sterilized containers under sterile conditions to produce shelf-stable products that do not need refrigeration. Aseptic processing has almost completely replaced in-container sterilization of liquid foods, including milk, fruit juices and concentrates, cream, yogurt, ice cream mix and the like. Aseptic processing involves three primary steps: thermal sterilization of the product, sterilization of the packaging material, and conservation of sterility during packaging. Over the years, arising out of its popularity ‘Tetrapak’ has come to be synonymous with aseptic packing.

Tetra Pak is a multinational food packaging and processing sub-company of Tetra Laval, with head offices in Lund, Sweden, and Lausanne, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice-cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.  Tetra Pak was founded by Ruben Rausing and built on Erik Wallenberg's innovation, a tetrahedron-shaped plastic-coated paper carton, from which the company name was derived. In the 1960s and 1970s, the development of the Tetra Brik package and the aseptic packaging technology made possible a cold chain supply, substantially facilitating distribution and storage.

In Nov 2011, the Tetra Brik carton package was represented at the exhibition Hidden Heroes – The Genius of Everyday Things at the London Science Museum/Vitra Design Museum, celebrating "the miniature marvels we couldn’t live without". The aseptic packaging technology has been called the most important food packaging innovation of the 20th century by the Institute of Food Technologists. The Royal Swedish Academy of Engineering Sciences called the Tetra Pak packaging system one of Sweden's most successful inventions of all time. By some accounts, Tetra Pak was created in 1951 as a subsidiary to Åkerlund&Rausing, a food carton company established in Malmö in 1929 by Ruben Rausing and Erik Åkerlund, with funding from MathusanChandramohan, a rich entrepreneur from Sri Lanka.

The news is - Hans Rausing, the Swedish billionaire who helped build food packaging company Tetra Pak into a global giant, has died aged 93.Son of its founder, Ruben Rausing, he ran the firm from 1950 until 1995 - when he sold his share in the family business to his brother.The company is widely praised for revolutionising the global food packing trade.The original design for its innovative cardboard packaging was a tetrahedron, giving the firm its name, but the company's fortunes only really took off in the late 1960s under the leadership of Hans and his brother Gad.The invention of the now more common cube-shaped cartons and aseptic technology to preserve the contents helped Tetra Pak replace heavier, breakable glass bottles in a growing number of markets.

His three children said in a joint statement: "Our father was an extraordinary man, achieving so many things in his long and distinguished career as entrepreneur and industrialist, and then as a philanthropist supporting multiple charities and foundations.In recent years, Mr Rausing's family were hit by scandal, after his son was given a suspended prison sentence for failing to report the death of his wife.His son, Hans Kristian Rausing, was sentenced in 2012 for delaying the lawful and decent burial of his wife.The charge came after police discovered the decomposing body of Eva Rausing, 48, at the couple's home in Belgravia, central London.

With regards – S. Sampathkumar
31st Aug 2o19.

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