Most of you would be able
to identify this logo !
The newspaper referred as
‘Mount Road Maha Vishnu’ was so authentic that people used to say that even if
an accident occurs in front of their office – they would not post without
verification. In my younger days, I was
so fascinated by the language and style – and would always start the paper from
the penultimate page, reading Sports (to us Sports is always Cricket) – the
Saturday Sports Special was much liked page.
On the day of Pongal Test against visiting Clive Lloyd, the Hindu had a
series pic of Madanlal bowling action, the paper cutting of which was a prized
possession of mine for decades.
To most South Indians,
day starts early with a steaming hot filter coffee and newspaper – Indian
Express was there; the Mail; in recent
times came Deccan Chronicle, Times of India – but the one that appealed most
was ‘The Hindu’ – and as it became more and more anti-Hindu always ridiculing
Hindutva and culture, slowly even the die-hard chose to stay away. Many
of us become restless when there is no paper for a day due to holiday like
Deepavali ! – and I do not pick up a copy of The Hindu even when available
free in a Hotel or at the airport for the way they report the instances now and
the pronounced bias against the majority community.
Recall that there was an
eveninger too – ‘the Mail’ having its Office adjacent to the Hindu, one of the
oldest, sadly closed down by end 1981. At the time of its fading away,
the paper's circulation was an anaemic 10,000, of which 3,000 copies were
reportedly returned unsold. The Mail was part of Madras culture, and had
a lot of firsts to its credit, including the initiative in giving importance to
local news and in publishing picture pages.
In 2013 came the news
that the owners of renowned Readers Digest filed for bankruptcy for the second
time in less than four years, citing a greater-than-expected decline of the
media industry. Most of you would know ‘Playboy’ – easily one of globally
recognized magazine too had announced shutting down after its Apr issue – the
print edition. In an
announcement made via an open letter on Medium, the CEO of Playboy Enterprises,
said the decision to stop printing the magazine – which has been a quarterly
since 2019 – had been discussed internally for some time, but was expedited by
the coronavirus crisis. “As the disruption of the coronavirus pandemic to
content production and the supply chain became clearer and clearer, we were
forced to accelerate a conversation we’ve been having internally: the question
of how to transform our US print product to better suit what consumers want
today … [and] engage in a cultural conversation each and every day, rather than
just every three months,” he said. Playboy
magazine was founded by Hugh Hefner in 1953, and became a global brand, encompassing TV shows,
merchandise, resorts, clubs, a record label and events. In 2016, the magazine experimented with no
longer publishing full frontal nude pictures of women; internet pornography had
made them “passe”, and a PG-13 magazine would be easier to sell to advertisers
and display on news stands. But by Feb 2017, Playboy reversed the decision.
Getting back to ‘Mount
Road Maha Vishnu’ – The Hindu was founded in Sept 1878 by what was then known
as ‘Triplicane Six’ comprising of 4 law students and 2 teachers. Started in order to support the campaign of
Sir T. Muthuswamy Iyer for a judgeship at the Madras High Court and to counter
the propaganda against him carried out by the Anglo-Indian press, The Hindu was
one of the newspapers of the period established to protest the policies of the
British Raj.
Today, TOI proudly
announces the news that they are way ahead of the Hindu. The report states that The Times of India remains the No 1 English
daily in Chennai, growing steadily over the last four quarters to touch an
average issue readership (AIR) of 2.96 lakh, shows the latest Indian Readership
Survey (IRS). The IRS for the fourth quarter of 2019 shows TOI Chennai
increased its lead over the nearest competitor, The Hindu, to 49,000 from 1,000
in the first quarter. While TOI Chennai’s AIR grew by 17,000 between IRS
quarter three and quarter four, The Hindu’s AIR dropped by 20,000.
TOI is also the fastest
growing English daily in the rest of Tamil Nadu — it grew 165% by the fourth
quarter compared to the IRS first quarter figures. In the fourth quarter alone,
TOI’s AIR grew by 12,000 in the rest of Tamil Nadu, compared to The Hindu’s
growth of 2,000. The Times of India
remains the dominant market leader among English dailies countrywide, with a
total readership of more than 1.73 crore, almost equal to the combined
readership of the three biggest dailies from outside the Times Group — The
Hindu, Hindustan Times and The Indian Express.
Times of India is no great
newspaper – the pagination is not appealing and often one finds many mistakes
in the language and style .. .. yet The Hindu has fallen way behind and it is
time they ponder on what went wrong. For
many the name now is a ‘misnomer’.
With regards – S.
Sampathkumar
11.5.2020.
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