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Saturday, April 8, 2017

World's strongest Coffee ~ it is Black Insomnia .. .. dose of caffeine

In   Madrasi  [South Indian !] culture, the visitor to a House is welcomed and offered a tumbler of coffee.  It is an energizer, many have the habit of taking a cup of coffee immediately after consuming their food, especially tiffin items.  It is common to see people walking to restaurants / hotels and order a cup of coffee.  For most Indians, especially South Indians, the day begins with a coffee in the morning and perhaps at least two more during the day.  At home,  it is not simply Coffee, but Filter coffee – made from decoction dripping down from  coffee powder made of  dark roasted coffee beans, chicory – the hot water percolates through the thick powder solely by gravity and not under pressure.  To this decoction, is added milk, enough not to change the colour and aura.  The fresh coffee beverage literally wakes you up and makes you open to the day’s realities.  It has a stimulating effect on people due to its caffeine content and is the most consumed beverages of the World.


Coffee berries, which contain the coffee seeds, are produced by several species of a small evergreen bush of the genus Coffea. The two most commonly grown are also the most highly regarded Coffeaarabica, and the "robusta" form of the hardier Coffeacanephora.  .. .. .. but if appears more global than local !!! – heard of  Black Insomnia > ? >

Insomnia, also known as sleeplessness, is a sleep disorder where people have trouble sleeping. They may have difficulty falling asleep, or staying asleep as long as desired. Insomnia is typically followed by daytime sleepiness, low energy, irritability, and a depressed mood. Insomnia can be short term, lasting for days or weeks, or long term !

Recently, a  couple years ago, Scientists unveiled the world's blackest black, called Vantablack, which absorbs 99.965% of visible light – now event that is not the blackest or so it appears.  The one which has overtaken is  Black Insomnia; it  debuted in South Africa last year and just arrived in the United States. No word yet on how much light it absorbs.The "world's strongest coffee" is now available in the US, but just one cup could spill you over the daily caffeine limit.

"If you want to stand out, you need to be the 'est' -- the biggest, smartest, strongest, or cheapest," said Black Insomnia founder Sean Kristafor. "So when we wanted to compete in coffee, as a caffeine product, we had to be the strongest, but obviously, we don't exceed the world guidelines."As a coffee aficionado, Kristafor created the company after retiring from a corporate job. He found a top coffee roaster online and created Black Insomnia last June, first selling locally to cafes in Cape Town, South Africa.Retailing at $19 a pound, the company's online business sold three tons more than the other local shops in August, he said. By October, they had customers in 22 countries. And by March, they were listed on Amazon in the US. Now, the company says it sells five to six tons of coffee a month.

With a sweet nutty taste, Black Insomnia's strength comes from the type of bean, robusta, and the way they are roasted. To prove their "world's strongest" title, Kristafor had his beans tested chemically against competitors.At 58.5 mg per fl. oz., Black Insomnia is more than twice as strong as Starbucks' dark roast, at around 21.25 mg per fl. oz. This all depends on how you brew the coffee, of course.Kristafor said this level is well within limits for a shot, but one cup (12 oz.) could add up to 702 mg of caffeine. The FDA and the International Food Information Council recommend 400 mg of caffeine for daily consumption.
"For the same amount of coffee, you will get double the amount of caffeine," said a researcher who works on  the effects of caffeine at Johns Hopkins School of Medicine. Kristafor knows that "the world's strongest coffee" is a big claim to make — a quick Amazon search revealed three other brands with the same claim — so the company went to great lengths to prove their coffee's potency.The makers apparently sent samples of the coffee to a Swiss-based laboratory, which tested it via liquid chromatography and they say that Black Insomnia came out on top all of those reviewed, with a whopping 17.5 grams of caffeine per kilogram of coffee.

By comparison, "Death Wish" coffee (marketed as the "world's strongest coffee") was evaluated in the same test as having 13.2 grams per kilogram and WodFee (marketed as the "world's strongest coffee blend with added caffeine") had 13.8 grams. Starbucks' dark roast weighs in at around 5 to 6 grams.And, according to the company's press release, this isn't even the strongest they could make it. They actually dialed it back a bit so that, you know, no one dies. (Thanks, guys!) But, just in case you coffee addicts were concerned, the caffeine content still "borders on narcotic."The company is confident that no one will top their coffee's caffeine level, not because they can't, but because they shouldn't — as it's a matter of "public health and safety."

So it appears more of caffeine and less of Coffee that makes  Black Insomnia Coffee, officially the strongest coffee in the world — strong enough to be dangerous, according to CNN. According to another researcher, its caffeine content,  makes it easier to consume more caffeine than you intend to and effects can range from mild to severe, for example, jitteriness, nervousness, restlessness, and trouble sleeping. The most serious effect would be cardiac arrhythmia (irregular heartbeat) ! ~ next time, you find a neighbour in a Hotel or in a Marriage asking for ‘strong coffee with more decoction’ – tell them that – the strong coffee is elsewhere !!

With regards – S. Sampathkumar

3rd Apr 2017.

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