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Monday, March 18, 2013

Narendra Modi's 3D campaign enters Guiness records


This evening as we looked towards EA Mall, two coloured balls were floating on air…….. attractive ~ was that hologram ? 
Holography is a technique which enables three-dimensional images to be made. It involves the use of a laser, interference, diffraction, light intensity recording and suitable illumination of the recording. The image changes as the position and orientation of the viewing system changes in exactly the same way as if the object were still present, thus making the image appear three-dimensional. The holographic recording itself is not an image; it consists of an apparently random structure of either varying intensity, density or profile.

Not sure whether it is fully understandable…. My favourite author Sujatha wrote so much about Science fictions and was clearly ahead of his times……. In a Sci-fi thriller of early 1980s  that came in Kumudam ~ and we looked forward to reading every issue of Kumudau for that……………  the storyline was about a guardian of an innocent good looking girl named Leena ~ the knot was whether the events are attributed to evil spirits or science – spirit or illusion – at one point Vasanth frustratingly calls it ‘thundu wire’ [a piece of wire] as all assumptions of Science collapse ….. that was the novel ‘Kolaiyuthir Kalam’ -[Autumn of murders] as it has many deaths befalling like leaves falling from tree.

There was also the “Meendum Jeano”[the return of Jeano] about the exploits of a dog, the technological marvel.  Even he could only visualize, - in a way Narendra Modi put that into a reality.  You may or may not like his party or his views, but you must admit that he is different, far different than most other Chief Ministers and their agenda.  Election campaigns have changed ~ from the street corner speeches, to cycle rallies, to specialized propaganda vans like Chaitanya Ratham…….things have evolved.  It took greater heights in Gujarat once Chief Election Commission VS Sampath announced the poll dates  as Dec 2012.  

In a land, where many politicians would have not have ever handled a laptop, Narendra Modi proves himself to be too tech-savvy.  He touched a new high in his campaigns making  a first of its kind a reality ~  when  he launched his election campaign for Assembly by addressing rallies in four cities simultaneously.  His speech was telecast on specially erected screens in Ahmedabad, Vadodara, Rajkot and Surat with the help of 3D holographic technology and satellite link-ups while Modi spoke from a studio in Gandhinagar.  Modi claimed it was for the first time in the world that an election campaign was being launched using 3D technology and telecast in four places. “You are witnessing a unique and first-ever incident,” he said.

Modi’s image, projected on screens at the four places, was clear,  albeit there were some technical glitches.   It was claimed  that  the crowds were able to view a three dimensional Modi as if he was speaking in to them person, even without using special glasses.   His Election managers claimed that ‘In 2007, Modi masks were the rage. This time, Modi is there - everywhere- in 3D”. Now there is news that the 3D broadcasts of the speeches of Gujarat Chief Minister have entered the Guinness Book of World Records. “Gujarat election campaign 2012 becomes even more memorable with the 3D interaction creating a Guinness World,” Modi said on Twitter.

The Guinness World Record for most simultaneous shows of ‘the Pepper’s Ghost Illusion’ (a technology) is now held by Raj Kasu Reddy and Mani Shankar of NChant 3D, which telecast, live, a 55 minute speech by Modi to 53 locations across Gujarat on December 10, 2012, Modi said on his blog. Nchant 3d used 3D ‘holographic projection technology’ for this purpose. This technology is popular in Europe, and has been also used by Hollywood celebrities like Madonna and Mariah Carey.

That Narendra Modi went on to win the Elections in an impressive manner winning 115 seats, making a hat-trick has little to do with the 3D show though.

With regards – S. Sampathkumar
18th Mar 2013.

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