12/12/12 ~ Sivaji 3D release for Rajnikant fans

A great day – would come once in 100 years only…. 12.12.12 ~ good to read ~ there are some doomsday predictions but it sure would be just another day.  If you believe that there is something significance to this date, read it in another format 12.12.2012 or 12th Dec 2012 – would sound much normal without any hype !!  -  all that only when you an ordinary person, not given to seeing Cinema much and not a fan of a legend down South……..  Have you heard of or have seen tamil film “Bairavi” ~ unlikely to relish, if you are to see it now !!

He looks rather ordinary, black in colour …. Comes to the Public functions without pretentions of a cine hero – bald head, not properly combed hair, black in appearance, does not dress great, smokes in public ~ but he is adored by lakhs of people.  Last year [during Jan 2011]  he fell ill during a film shooting and people started writing him off ~ he was initially treated for mild foodborne illness, later spent days in ICC and later travelled to Singapore for treatment………. He is back and back at the centre stage again.    No price for guessing ~ it is the Superstar Rajnikant whose film attracts rave reaction from his fans.  Huge cut outs,  people climbing on the cutout showing camphor and pouring milk on the cut out… many meme attributed to him ~ Rajnikant, the Boss.  To his followers and fans

•        Google won't find Rajinikanth because you don't find Rajinikanth; Rajinikanth finds you. - His address is gmail@rajni.com

•        Water boils faster when Rajinikanth stares at it.

•        Rajinikanth can answer a missed call.

•        Rajinikanth can speak Braille.

•        Archaeologists unearthed an old English dictionary dating back to the year 1236. It defined “victim” as “one who has encountered Rajinikanth”.

•        Rajanikanth makes onions cry.

•        Rajanikanth can delete the Recycle Bin.

This film of his was a great hit, it began  ‘in medias res’  artistic narrative technique wherein the relation of a story begins either at the midpoint, with a masked person being brought to the Central Jail.   When asked by a fellow-inmate for the reason behind his imprisonment, the masked person replies that he is imprisoned for attempting to do good for the people. The masked person is revealed to be Sivaji (Rajinikanth).  Following Sivaji's loss in the court case, Adiseshan insults him and gives him a   1 coin, challenging him to try beggary for survival ~ and Rajni uses the same coin for hastening the end of the villain.   Its central theme was black money but Rajni upstaged the story !!

Tamil superstar Rajinikanth would remain undoubtedly one of the biggest stars in Indian cinema with a phenomenal reach at the worldwide box-office. His last release Endhiran (2010) is the only Tamil film in the exclusive Rs 100 crore club.  He celebrates his 62nd birthday on 12th Dec 2012 [12-12-12] and on that occasion,  his political-thriller Sivaji 3D will become  India's first film to be released with Dolby Atmos, a new audio platform that will change the experience of sound and transport audiences into the story with a lifelike, sensory experience.  It is getting re-released  as Sivaji 3D on 12/12/12.   AVM, one of the oldest and reputed producers in Tamil cinema, has tied up with Prasad EFX in Chennai to convert Sivaji into 3D.

Rajni and AVM Saravanan Sir watching Sivaji 3D

Photo courtesy : www.firstpost.com

After seeing some scenes and two songs, Rajinikanth  is quoted as saying : “Sivaji in 3D is fantastic, I clapped seeing the 3D effects, forgetting that I was watching my own film. The 3D effects and Dolby Atmos sound have made it so different. The 3D conversion that we did in Prasad EFX is on par with 2d-to-3D converted Hollywood films. I feel 3D would be the future of cinema.  MS Guhan, CEO of AVM Productions is equally enthusiastic.  Prasad EFX, a leading Chennai-based digital post-production services company, has provided the complete range of 3D movie-making solutions for Sivaji 3D. It took more than a year for about 400 professionals to make it possible.

Their earlier release this year in 3D, Raaz 3 is a hit and its 3D effects have been much talked about. Vikram Bhatt, the director of Raaz 3 had mentioned at the success party of his film that the 3D-impact did wonders for the film and its success. Prasad Lab is now busy with Remo Fernandes’s Prabhu Deva dance musical ABCD – Any Body Can Dance.

Sivaji, the Boss, released in 2007 ran packed houses reportedly for 175 days in the box office.  3D cinemas are nothing new – 3 D is a motion picture that enhances the illusion of depth perception.  Bairavi was a film released in 1978.  Directed by M Bhaskar, it was Rajinikanth's first movie as a hero in Tamil cinema. The film stars Sripriya as the female lead and Geetha playing the title role as Rajini's sister.Sreekanth played the role of the main villain

With regards – S. Sampathkumar

6^th Dec 2012.